Description

Recommended Book

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this course is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This course aims to educate both sides in that regard.

Syllabus

  1. You Programmer and Search Engine Marketer
  2. A Primer in Basic SEO
  3. Provocative SE-Friendly URLs
  4. Content Relocation and HTTP Status Codes
  5. Duplicate Content
  6. SE-Friendly HTML and JavaScript
  7. Web Feeds and Social bookmarking
  8. Black Hat SEO
  9. Sitemaps
  10. Link Bait
  11. Cloaking, Geo-Targeting, and IP Delivery
  12. Foreign Language SEO
  13. Coping with Technical Issues
  14. Case Study Building an E-Commerce Store
  15. Site Clinic So You Have a Web Site?
  16. WordPress Creating an SE-Friendly Blog

Enrollment Information

Self-Paced

» Online
» Free Course Resources
» Online Course Facilitator
» Online Assessments
» Facilitator initiated Conferencing
» Student Gradebook
» Interactive Tools
» Communication Center
» Certificate

Blended Learning

» All options of Self-Paced
» Online / Offline
» Physical Campus Enrollment

For Blended Learning option please explore our Affiliated Institutes in different countries and ask for Enrollment.

Checkout

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
Level: Advanced
Code: CODE0470100923
Cost: 40 USD
Duration: 45 days

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